Despite the complexity of the shoot capture, we had a very clear previs to follow for our cut allowing us to complete a number of assembly edits at speed – helped no-end by the masterful Vid Price at Trim Editing.
With an offline edit green-lit, we began the Visual Effects phase of the project – a combination of plate compositing, 3D animation and CG elements to truly bring our dynamic, ever-shifting, world to life. From levitating dim sum, to gravity defying liquid animations we filled each frame with high fidelity visual treats, that truly helped deliver the core message of Mastering the Market Forces.
Although capturing the bright, new, omni-colour of the brand had been delivered in camera, once our VFX phase was complete we began working on the beautiful grade with Black Kite Studios – designed to not only add a cinematic quality to the spot, but to enhance the vibrancy, recognisability and standout of the brand colours.
Throughout all this, our production team had chosen Zelig Sound to provide the perfect soundtrack to accompany our ad. With a bespoke track crafted to enhance the mesmerising world we had created, as well as VO recordings for our UK, Singapore & Australian versions, our journey was complete – with the campaign launching globally a mere 5 months after the original brief.