Project Overview.
Working with creative agency, Media Bounty, we produced the new TVC for Vivo Life – an exciting and irreverent supplements brand.
Fitness influencer, Paul Olima was cast as the face (and body) of the 30” spot, showcasing Vivo Life’s range of plant-based food supplements. As the brands biggest campaign to date, the creative takes a fresh approach to the health + fitness category by having Olima’s body completely taken over and brought to life with energy via VFX after using Vivo Life’s products.