Sport England X Hopscotch.

Studio You

Project Overview.

Following a highly competitive pitch, Pebble Studios were briefed to create insight-led, engaging content for the new digital platform Studio You, created by Hopscotch, Sport England & This Girl Can. Creating over 100 engaging films to encourage teenage girls in the UK to get back into fitness. Working with fitness consultants and the school’s consortium we created a series of classes across Dance, Yoga, Combat and Fitness and combined these with our film and animation experience to create a library of film content to be utilised by PE teachers in schools nationwide.

Content Planning.

In order to maximise quality, quantity and the future-proofing of Studio You, our approach would be to capture exercises as 5-minute modules that would be combined to work as discipline-specific classes or ‘Mix & Match’ themed classes that took multiple modules from varying disciplines.

Working with Fitness Consultant Pearl Appleby, we created a ‘content matrix’ that broke down each of our core disciplines into a range of 30-minute classes, made up of 5-minute modules. We then highlighted specific modules that could be re-categorised into the themed classes. Meaning that we could create numerous iterations of classes without the need for extensive and long-winded shoot timelines.

Pre Production.

The first stage of our shoot pre-production phase was finding the stars of our fitness classes. Our team worked with scouts and casting directors, as well as reached out to prominent fitness influencers to source our talent.

Following numerous zoom-based interviews and short class presentations, we picked 8 instructors to lead our classes, working with them to script the content in ways that felt natural to each instructor’s specific style of delivery.

We held rehearsal days ahead of the shoot to ensure that routines were choreographed and practised ahead of time and to allow us to plan our shoot schedules and ensure timings would be stuck to in our edits.


We shot the content over 5 days at Centre Stage Studios, following a precise and rigorous shoot schedule that allowed us to capture over 10 hours of bespoke fitness content for the platform.

Rather than shooting the films on location, we opted for a green screen approach as this would provide us with complete control of the environments the instructors were composited into, but also flexibility in future-proofing the content with the ability to update background assets.

One of the fitness instructors performing a punching move in front of a green screen.
two instructors on exercise mats in front of a green screen. One is standing, the other is showing a yoga move.
3 instructors standing in a circle, in front of the green screen. Some lighting equipment is in the background

We developed an initial style guide that took influence from social media platforms such as Instagram and TikTok, utilising bright backgrounds, dynamic stickers and kinetic type to engage, motivate and educate our audience.

As our design developed we incorporated colours that subconsciously encouraged participation in the specific exercise and worked with Education governing bodies to ensure that the content was educationally sound and safe, as well as engaging and enjoyable to the audience.

8 examples from our style guide. 1. Pink background with large blue copy on top saying 'GO! GO! GO!' 2. Blue background with two circular photos of women exercising. White copy overlays saying 'Press play. Have fun.' 3. Pink background with thin, red circles. White copy over the top saying 'LET'S GO' six times. 4. Green background with thin, white line, geometric shapes overlayed. White copy in the centre saying 'studio you' 5. Green background with two thin, white line geometric shapes. Blue large copy is in the centre, saying 'PRESS PLAY, HAVE FUN.' 6. Pink background with thin white lines and circles. Blue copy on top saying 'Press play, have fun' 7. Blue background with thin, geometric pink shapes. In the centre it says 'studio you' in white 8. Pink background with two circular photos of women exercising. White copy overlays saying 'Press play. Have fun.'
2 women doing yoga pose 'warrior two' in a green screen environment: plain white floor with a yellow wall, with the words 'warm up' in white in the centre
3 women in colourful workout gear stand on mats, in front of a colourful, geometric green screen background. White copy in the centre says 'FITNESS' framed by a white triangle
Post Production.

Thanks to our rigorous planning and creative development pre-shoot, we were able to dive into Post Production with a clear workflow for delivery.

Starting with assembly edits of selected takes for each of our classes, we then keyed the approved instructor footage for each model, ready to be composited into their environment.

By breaking down post-production into each module we were able to finalise each discipline class and then simply re-order the modules to create our additional themed classes. Ultimately taking 10 hours of footage and delivering over 120 thirty-minute classes for the platform.

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