Project Overview.
SCIEX are market leaders in nominal mass instruments, but in 2021 were looking to launch their latest innovation in Accurate Mass with the unveiling of the ZenoTOF 7600.
As part of a wider Accurate Mass campaign, Pebble Studios created a visually arresting 3D animation that introduced the scientific community to the new ZenoTOF 7600 instrument – under the banner of ‘Be Extraordinary’.
Creative Development.
SCIEX are globally recognised as leaders in molecular analysis technology. They achieve this by having a key point of difference – their instruments gather a broader picture of samples, rather than a singular ‘high resolution’ view. Our overarching strategy was to deliver this unique positioning in a way that captures the attention and imagination of the scientific community by creating a highly engaging and cinematic film for the launch of the product.
Utilising the new brand identity we had created for the product, we developed a futuristic and clean environment that gave focus to the slick 3D render of the instrument and associated technology.
Animation.
With dynamic camera movements and high fidelity exploding product animations we immersed the viewer in the new technology and how it can advance accurate mass research, whilst overlaid motion graphics and messaging highlights key product benefits and developments to support the narration of the film.
Utilising the ‘window’ of our environment we created highly engaging and choreographed screen visuals that delivered a sense of energy and, due to our clean and reflective surfaces, the visual tone of the film.
In addition to the 2 minute launch film we then created multiple cut-downs for use across social media, product landing page and sales materials providing a high impact and unified launch for the product.